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CRM y clientes

Segments

Groups of customers that build themselves from conditions, such as “has an overdue invoice” or “score greater than 50”.

Create a segment

  1. Click “New Segment”

    In the sidebar, open Customers → Segments.

  2. Give it a name

    For example, “VIP customers” or “Recent leads”. Add a color and description if you like.

  3. Choose how conditions combine

    Choose whether customers must match all or any of the conditions.

  4. Add conditions

    For each condition, choose the field, the comparison (for example, Is, Contains or Greater than) and the value.

  5. Review and save

    Click “Preview” to see how many customers match, then create the segment.

What you can use in conditions

  • Customer data: name, email, phone, city, state, country and whether they have an email or phone.
  • Status: whether they're a lead, whether they're blacklisted, their score and creation date.
  • Invoices: the status of their invoices (pending, partial, paid, overdue or canceled).
  • Grouping: customer tags and lists.
  • Conversations: conversation tags.
  • CRM: pipeline, stage and status of their deals.
  • Your custom fields.

Use a segment

  1. Check who's in it

    In the segment list click to view its customers.

  2. Update the count

    Click “Recalculate” to pick up recent changes. You'll see the date of the last calculation.

  3. Send them something

    Choose the segment as the audience of a bulk email or when you launch a flow.

Tip

Ideas to start with: “Late payers” (invoice status is Overdue) and “Hot prospects” (is a lead and score greater than 50).

Next step

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