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Features

Instagram and Facebook Automation

Automate Instagram and Facebook Messenger comments and messages with visual flows: reply publicly and privately, moderate comments and hand each conversation to your team or an AI agent.

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Instagram · Comment flow

How it works

Someone comments and gets a private message within seconds. What happens next is up to the flow you build.

01

Choose the word and the post.

You define one or more words, like INFO or PRICE. The flow can listen to all your posts or just one, on Instagram or on your Facebook Page.

Instagram flow · Start

02

Build what happens next.

You reply publicly under the comment, with several texts that rotate, and send the private message with buttons. You can also ask questions and change the path based on the answer.

Instagram flow

03

Filter comments and hand the chat to your team.

If a comment includes words you do not want, the flow hides or deletes it. When someone wants to buy, the flow tags them and passes the conversation to your team or to an artificial intelligence agent.

Comments and inbox

Key features

Comment to private message by keyword
On all your posts or just one
Public reply with multiple texts
Buttons, questions, conditions and delays
Hide or delete unwanted comments
Hand the conversation to your team or an AI agent

When someone comments "price" and nobody answers

You post a reel, it fills up with comments asking for info, and your team answers them one by one, hours later. By then a lot of people have moved on. In Recaudo you build a flow that replies on its own: the person comments a word and gets a private message without waiting for your team.

How you build it

You create an Instagram or Messenger flow in the visual editor and choose whether it starts with a comment or with a word in a direct message. You define the words that trigger it, several if you like. For comments you can also reply to anyone, on all your posts or just one.

From there you connect the steps:

  • Private message: text with buttons or quick replies, plus any link you want to send.
  • Public reply: Recaudo replies under the comment and can rotate between several texts so it doesn't repeat itself. On Facebook it also likes the comment.
  • Questions: ask for a piece of information and save the answer.
  • Conditions and delays: change the path based on what they answer, the time of day or the ad they came from, and add pauses between messages.
  • Moderation: if a comment contains words you don't want, the flow can hide or delete it.

What happens after the message

The same flow can add a tag, hand the conversation to an AI agent or transfer it to your team. The conversation lands in the inbox next to your WhatsApp ones, and from there you send a payment link without switching systems.

Instagram: ice breakers and stories

You can set up to four questions that appear in the Instagram app when someone opens a chat with you for the first time. Story replies and mentions arrive in the inbox like any other message.

If you're comparing options, check out the ManyChat alternative. To measure which ad brought in each conversation, there's digital marketing.

Frequently asked questions

Recaudo offers a 14-day free trial with no credit card required. Plans start at $30 USD/month (Starter plan) and include Instagram and Facebook Automation along with every other tool on the platform. Check our pricing page for more details.

Setup is fast and simple. When you create your account, the onboarding wizard walks you through configuring Instagram and Facebook Automation step by step. No technical knowledge required. Plus, our support team is available via WhatsApp and email to help with any questions.

Yes, Instagram and Facebook Automation is fully integrated with every Recaudo tool: online payments, WhatsApp Business, CRM, invoicing, collections and more. You can also connect external tools using our REST API and webhooks.

Start using Instagram and Facebook Automation today.

14-day free trial, no credit card. Set everything up in minutes.

Watch Recaudo in action in 4 minutes