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Features

Digital Marketing

Built-in digital marketing tools: QR codes with scan stats, WhatsApp links, bio link pages, conversations tracked by Meta ad, the Conversions API and automatic replies to comments.

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Ads · Meta

How it works

You know which ad, link or QR code brought in each sale. And Meta finds out too, because Recaudo tells it when someone buys.

01

WhatsApp links and QR codes you can actually measure.

You create a short link that opens WhatsApp with a message already written, or a QR code for your counter or your printed materials. Recaudo counts clicks and scans, and when that message arrives it links the conversation to the link that brought it.

Marketing · Links and QR

02

See how many sales each ad brought in.

Every conversation that comes from a Facebook or Instagram ad keeps track of which ad it came from. In the report you see, ad by ad, how many conversations it opened, how many ended in a sale and how much those customers paid you.

Ads · Last 30 days

03

Tell Meta which conversations bought.

You assign a Meta event to each tag, such as Lead, Schedule or Purchase. When your team tags a conversation, Recaudo sends that event through the Conversions API and Meta can optimize your campaigns with those sales.

Tags · Meta events

Key features

QR codes with scan stats
Custom WhatsApp links
Bio link pages for social media
Conversations tracked by Meta ad
Meta Conversions API
Automatic replies to comments

The problem: lots of tools, zero integration

To do digital marketing you need a QR generator, a link shortener, a bio link tool, another one to measure ads and another to reply to comments. Each one has its own account, its own cost and its own metrics, and it's hard to know which channel brings in sales.

Digital marketing connected to sales

Recaudo's marketing tools are connected to your payments, CRM and conversations. You know which ad each conversation came from, and you can tell Meta which ones ended in a sale.

Key capabilities

  • QR codes: QR codes that lead to payment links, forms, WhatsApp or your website, with scan stats by country, city and device.
  • WhatsApp links: short URLs that open a WhatsApp conversation with a preset message. Useful in print and on social media.
  • Bio link pages: a page with several links for your Instagram, TikTok or any social media profile, with your branding.
  • Attribution by ad: every conversation that comes from a Meta ad records which one it came from, and you see how many each ad brought in.
  • Meta Conversions API: you tell Meta which conversations ended in a lead, an appointment or a sale. You decide which tag maps to each event, so your campaigns optimize for business results.
  • Automatic replies to comments: reply publicly and by private message to people who comment on your Facebook and Instagram posts. You set it up with Instagram and Facebook flows.

Use cases

  • Restaurants and physical stores: QR codes on tables or in shop windows that lead to your online store or a payment link.
  • Content creators: a bio link page with links to products, social media and content.
  • Ad campaigns: measure how many conversations each Meta ad brought in.

Integration with Recaudo

Boost your digital marketing

Create your free account and generate your first QR code or bio link page. The marketing tools are included in the Growth plan and above.

Learn more on our blog about digital marketing or see how restaurants use QR codes with Recaudo.

Frequently asked questions

Recaudo offers a 14-day free trial with no credit card required. Plans start at $30 USD/month (Starter plan) and include Digital Marketing along with every other tool on the platform. Check our pricing page for more details.

Setup is fast and simple. When you create your account, the onboarding wizard walks you through configuring Digital Marketing step by step. No technical knowledge required. Plus, our support team is available via WhatsApp and email to help with any questions.

Yes, Digital Marketing is fully integrated with every Recaudo tool: online payments, WhatsApp Business, CRM, invoicing, collections and more. You can also connect external tools using our REST API and webhooks.

Start using Digital Marketing today.

14-day free trial, no credit card. Set everything up in minutes.

Watch Recaudo in action in 4 minutes