How much does Email Marketing cost?

Recaudo offers a 14-day free trial with no credit card required. Plans start at $30 USD/month and include Email Marketing along with every other tool on the platform.

How do I set up Email Marketing?

Setting up Email Marketing in Recaudo is quick and easy. When you create your account, the onboarding wizard guides you step by step. No technical knowledge required. Plus, our support team is available to help with any questions.

Features

Email Marketing

Build email campaigns with the visual editor, personalize them with variables, send them to your customers or to a CSV, and track sends, opens, clicks, bounces and unsubscribes.

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Watch Recaudo in action in 4 minutes

Email · Bulk send

From: Café Altamira <hola@cafealtamira.mx>
Subject: {{customer_name}}, your November coffee is ready Mariana, your November coffee is ready

Hi Mariana,

The new harvest from Chiapas is here. This week your 500 g bag ships for free.

Order now

Unsubscribe

Sending to 1,240 customers

Sent: 1,240
Opened: 518
Clicks: 143

How it works

You design the email and send it to the customers you already have in Recaudo. Then you see who opened it and what they clicked.

Build the email with blocks.

You drag text, images, buttons and columns into the editor. You add variables like the customer’s name and Recaudo fills them in when sending.

Template · November promotion

Blocks

Text
Image
Button
Columns

Hi {{customer_name}},

The new harvest is here.

Order now

Choose who gets it.

You pick customers from your base with filters, such as city or whether they have overdue invoices, or upload a CSV with your own columns. Anyone who unsubscribed stays off the list.

Bulk send · Recipients

Customers CSV

City: Guadalajara With overdue invoices

842 customers selected

Lucía Herrera
Tomás Arriaga
Fernanda Gil

17 unsubscribed and will not get this send

See who opened it and what they clicked.

Each email carries its own tracking and unsubscribes are recorded too. Statistics show the totals for the send; the log shows what each person did.

Email statistics

Sent: 1,240
Opened: 518
Clicks: 143
Unsubscribes: 6

Send log

mariana.r@correo.com Clicked
arturo.leon@correo.com Opened

Key features

Visual drag-and-drop editor

Templates with custom variables

Bulk sends to customers or from a CSV

Open and click metrics

Filters by city, status, lists and segments

Automatic emails with automations

The problem: generic email doesn't work

Sending the same email to your whole list without paying attention to who receives it means few opens and lots of unsubscribes. Without personalization or a careful design, your emails end up in the trash or in spam.

On top of that, many email marketing platforms don't connect with your payment system or with WhatsApp, and you end up with duplicate data across several tools.

Email marketing inside Recaudo

In Recaudo, email marketing uses the same customer base as your payments and your conversations. With the visual drag-and-drop editor you build emails without a designer: pick blocks, change colors and text, and add variables.

If you send to your Recaudo customers, the variables pull in their name, email, company details and the date. If you need other data per recipient, such as an amount, upload it in a CSV and each column becomes a variable.

Key capabilities

Visual editor: drag in text, image, button and column blocks.
Variables: customer data or columns from your CSV inside the email.
Who to send to: filter by city, invoice or subscription status, lists and segments.
Metrics: sent, opens, clicks, bounces and unsubscribes for each send.
Automatic emails: with automations, send an email when something happens, for example when a payment comes in.
CSV upload: send to a list from a file, with column mapping.

Use cases

Promotional campaigns: announce products, discounts or events.
Newsletters: keep your customers informed.
Win-back: write to a list or segment of customers who haven't come back.
Welcome: send an email when a customer is created, with an automation.

Integration with Recaudo

Use the customers, lists and segments in your CRM.
Combine it with WhatsApp Business for campaigns on both channels.
Include payment links in your emails.

Launch your first campaign

Create your free account and send your first campaign with the visual editor.

Read our blog on email marketing or see how e-commerce businesses reach their customers by email with Recaudo.

Frequently asked questions

Recaudo offers a 14-day free trial with no credit card required. Plans start at $30 USD/month (Starter plan) and include Email Marketing along with every other tool on the platform. Check our pricing page for more details.

Setup is fast and simple. When you create your account, the onboarding wizard walks you through configuring Email Marketing step by step. No technical knowledge required. Plus, our support team is available via WhatsApp and email to help with any questions.

Yes, Email Marketing is fully integrated with every Recaudo tool: online payments, WhatsApp Business, CRM, invoicing, collections and more. You can also connect external tools using our REST API and webhooks.

Start using Email Marketing today.

14-day free trial, no credit card. Set everything up in minutes.