Alternative to HubSpot
If you sell over WhatsApp and get paid in Mexico or Latin America, Recaudo puts the chat, the CRM and the payment in one place, priced per plan.
Inbox · WhatsApp
Daniela Ruiz
What does HubSpot do well?
HubSpot is one of the most widely used CRMs in the world. It has a polished interface, a very complete marketing ecosystem (email, pages, forms, automation) and a marketplace with thousands of integrations.
For a team that does content marketing and sells by email and phone, HubSpot is a serious option, especially if it already follows its methodology.
What you would have to add
WhatsApp, on the higher plans
HubSpot offers WhatsApp on its Professional and Enterprise plans. If your team sells mostly over WhatsApp, your main channel sits at the expensive end of the price list.
Payments happen somewhere else
Payments in HubSpot depend on its commerce module or on connecting a gateway, and availability varies by country. Taking SPEI transfers or cash at stores, sending overdue installment reminders or stamping a CFDI means adding other tools.
Per-user pricing
HubSpot charges per user, in dollars. For a growing team, the cost goes up with every new person.
Comparison
Feature comparison
| Feature | HubSpot | Recaudo |
|---|---|---|
| CRM with sales pipeline | Yes | Yes |
| Email marketing | Yes | Yes |
| Automation | Yes | Yes |
| Shared conversation inbox | Yes | Yes |
| WhatsApp on the entry plan | No | Yes |
| Payment links and subscriptions | With another app | Yes |
| SPEI and cash-at-store payments | With another app | Yes |
| Overdue installment collections in phases | With another app | Yes |
| AI phone calls | With another app | Yes |
| CFDI 4.0 e-invoicing | With another app | Yes |
| Priced per plan, not per user | No | Yes |
Why Recaudo
Why Recaudo?
Official WhatsApp on every plan
Connect your number through the official API or link the WhatsApp on your phone. Conversations from WhatsApp, Instagram, Messenger, email and web chat land in one inbox, each with an owner.
From chat to payment
Send a payment link from the conversation. The customer pays by card, SPEI or cash (depending on the gateway you connect: Stripe, Conekta, Openpay, Mercado Pago, Kushki or Billpocket) and the deal in the CRM moves to "Won" on its own.
Overdue installment collections
Recaudo scores each customer from 0 to 100, sends reminders in phases by days past due (WhatsApp, email or an AI call) and pauses reminders when the customer promises to pay.
Priced per plan
Recaudo charges per plan, starting at $30 USD a month, with every feature. The plan sets how many team members are included.
Collections · WhatsApp
Pricing comparison
HubSpot
HubSpot
Charges per user, in dollars; WhatsApp is on the Professional and Enterprise plans. Check current pricing on its website.
Recaudo
Recaudo Growth
Every feature on every plan. The plan sets how many team members, WhatsApp numbers and AI agents you get. A fee is added for each successful payment.
Public reference prices; they may change. Check each provider's website.
Frequently asked questions
How does HubSpot pricing compare with Recaudo?
Check the HubSpot website for its current pricing: many tools of this kind charge per user or by volume, in dollars. Recaudo charges per plan, starting at $30 USD a month, with every feature included; the plan sets how many team members, WhatsApp numbers and AI agents you get, and there is a fee for each successful payment.
Does Recaudo use the official WhatsApp API?
Yes. Recaudo connects to WhatsApp Business through Meta's official API. You can also link the WhatsApp you already use on your phone and keep replying from the phone app: the same chats arrive in the Recaudo inbox.
Does Recaudo issue CFDI 4.0 invoices?
Yes, for businesses in Mexico. You upload your digital seal certificate, stamp the CFDI 4.0 from the platform with the customer's tax data and, for credit sales, stamp the payment complement with one button when the installment comes in.
How do I switch from HubSpot to Recaudo?
Export your customers from HubSpot to a CSV file and import it into Recaudo. If you prefer, book the assisted setup: on a free call we connect your WhatsApp, upload your customers and get your first messages ready. You can run both tools side by side while your team gets used to it.
Does HubSpot handle overdue installment collections?
HubSpot has no collections module; you can build something with workflows and outside tools. Recaudo has collections built in: customer risk score, phases by days past due, AI calls and payment promises.
Want to try it with your business?
Create your free account and connect WhatsApp and your payments. We help you bring over your customers.